Finland: Beer sales stagnated at 2,105 million hl, sales of non-alcoholic beverages increased by 32,000 hl
Beer sales in Finland during the first half of the year remained at the same level as in the previous year - a total of 2.105 million hl. Total beverage sales of members of the Federation of the Brewing and Soft Drinks Industry rose by 1.5 per cent during the beginning of the year, Oy Sinebrychoff Ab released August 18.
By the end of June, sales of beverages produced by members of the Federation of the Brewing and Soft Drinks Industry totalled 4.141 million hl, representing a total rise in sales of 1.5 per cent. The brewing industry’s beer sales for the first half of the year remained at the same level as in the previous year – about 2.105 million hl.
Total sales of non-alcoholic beverages increased by 32,000 hl. 32.5 per cent of soft drinks sold were light drinks.
The surprise among alcoholic drinks was the long drink, a summer favourite whose sales increased by 22,000 hl. At the end of June, sales of long drinks totalled 135,000 hl. Although long drinks only account for 3.2 per cent of total sales, sales growth in this small group was still 19.2 per cent. Sales of cider also rose slightly. A total of 203,000 hl of cider were sold, up 4.4 per cent on last year.
“For many years, government authorities followed a policy that favoured low alcohol drinks. Now, the government is preparing an extensive package of measures that will restrict the sale and marketing of low alcohol drinks, especially beer,” says Timo Jaatinen, Managing Director of the Federation of the Brewing and Soft Drinks Industry. “Extra time should now be taken on this, because there has been a clear turn in beer consumption and so such radical measures are not required."
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